MMGT 128 — Social Media Marketing Campaign (5 cr)
Students will complete a social media marketing campaign for an organization. Students will identify the organization's target market and the social media portals where they participate; set measurable goals; design innovative strategies and select appropriate social media portals, craft compelling content to attract and influence the intended audience, monitor and measure progress on a regular basis, and tune the social media marketing campaign to account for the ever changing nature of consumer tastes and the social Web. (SFCC)
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